Eastern Purple Coneflower - Echinacea purpurea 'Ruby Star' is a cultivar of the Echinacea genus, commonly known as Purple Coneflower. It is a herbaceous perennial plant that belongs to the Asteraceae family. 'Ruby Star' features large, showy, bright ruby-red flowers with prominent coppery-orange cones that bloom from mid-summer to early fall. The flowers attract bees, butterflies, and birds to the garden and make for an excellent cut flower. The plant typically grows up to 24-36 inches tall and spreads up to 18-24 inches wide, forming a clump of dark green leaves. Echinacea 'Ruby Star' is a drought-tolerant and low-maintenance plant that can thrive in full sun to partial shade, and is generally easy to grow in well-drained soil. It is also known for its tolerance to heat and humidity, making it a great choice for hot and dry climates. Echinacea 'Ruby Star' is a popular choice for garden borders, mass plantings, and as a focal point in a garden bed.